Alex — product designer

I design calm software for people with too much to do.

See selected work

Selected work

A phone showing the Northwind booking app

Booking app · 2026

Northwind

Class booking for 40 yoga studios. Bookings up 31% in three months.

Read the case study
Two overlapping circles in red and navy

Brand and menu · 2025

Riverside Café

A new name, logo and menu system for a neighbourhood café.

The letters Fn in white on black

Website · 2025

Fieldnote

A marketing site for a note-taking app, built to load in under a second.

A grid of red circles and blue squares

Design system · 2024

Kestrel Bank

120 components shared by four product teams.

Clients and collaborators

  • Northwind
  • Riverside
  • Fieldnote
  • Kestrel
  • Lumen
  • Harbor

Kind words

“Alex found the three screens that mattered and made them effortless. Our support tickets halved.”
Peyton N.Head of Product, Northwind
“Thoughtful, quick and very clear about trade-offs. Rare in one person.”
Tatum E.CTO, Fieldnote

Have a project in mind?

I take on two or three projects at a time. Tell me what you are making.