Case study · Northwind
Booking a yoga class should take one tap, not seven.
The problem
Northwind members booked classes through a website built for desktop. On phones, booking took seven taps and a login every time, and one in three people gave up.
What we did: we interviewed 24 members, mapped every step and rebuilt booking around a single screen: today's classes, nearest studio first, one tap to book.
The work
Three months after launch
- class bookings
- +31%
- to book a class
- 1 tap
- support tickets
- −48%
- app rating
- 4.8
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